×
Home
How we can be a guide / Our area of expertise / Team
About Us
Fanatics Media Blog: Content, Influencers, and Social Marketing
Blog
Case Studies
Resources
Web TV, Content Library, Critical Mass, Client Video, Free Webinar Guide, Influencer Campaign Checklist

Influence marketing blog

29 June Is Your Influencer Full of Goop? Realigning Influencer Strategy

Influencers have never been “one size fits all.” It’s not just a matter of different audiences, either. Sure, brands need influencers with audiences that align with their own target consumers, but brands also need influencers who share their values, their image, and to some extent their voice. This cuts both ways. Brands don’t want their […]

25 June 139 Reasons Why Inѕtаgrаm Advеrtiѕing is the Future

In 2012, Mark Zuckerberg paid $1billion fоr Inѕtаgrаm, аn арр thаt had 30 milliоn uѕеrѕ and only 13 еmрlоуееѕ. Fаѕt-fоrwаrd four уеаrѕ аnd Inѕtаgrаm has оvеr 500 million users, аnd thаt growth shows nо ѕign оf ѕlоwing down. Instagram is a mobile арр thаt аllоwѕ uѕеrѕ to inѕtаntlу tаkе and/or uрlоаd photos аnd quickly еdit […]

22 June Facebook vs YouTube Influencer Marketing

Video marketing is all the rage, and for good reason. Consumers are 4X more likely to buy a product when they see a video about it as opposed to reading the same information. When those videos are from trusted influencers in your niche, that number can jump even higher. But for videos to work, your […]

16 June Should Artificial Intelligence be Influencing Your Influencer Strategy?

Artificial intelligence, machine learning, neural networks – Big Data is leading to an array of complex business solutions for the web-connected world. For many smaller businesses and brands, these “solutions” may seem more problematic than they’re worth. The expertise, the resources, and even the capabilities all seem better suited to enterprise-level applications. At least, they […]

13 June According to Facebook, Chatbots are Retail’s Killer App (Infographic)

Did you catch Facebook’s recent announcement about Chatbots? Facebook is doubling down on them because they and I realize the potential. It’s not just the potential to engage with your prospective customers, it’s the potential to develop strong relationships with them via artificial and human intelligence. in Juniper’s new research, Chatbots: Retail, eCommerce, Banking & […]

12 June How to Use Artificial Intelligence bots and Influencers to Drive Sales

When Lending Times asked Crafty.ai to help them develop a lead generation program that automated the process of connecting with influencers, they had no idea how successful it would be or that they would be using an artificial intelligence bot to do it. Lending Times leveraged Crafty AI to automate the process of understanding the […]

06 June Augmented vs. Virtual Reality Marketing (Infographic)

Despite the AR/VR hype, only the Pokemon Go game has broken the “who gives a sh#t” test for marketers. But most marketers I talk to, still don’t know the difference between Augmented Reality (AR) and Virtual Reality (VR) so when I came across this infographic, I had to post it. What is the Difference Between […]

06 June Jeremy Meeks is not a Perfect Influencer, but he Doesn’t Need to be

Brands have always been careful about which celebrities they associate with. Morals clauses in endorsement contracts allow companies to instantly sever ties with anyone who behaves “inappropriately.” These things aren’t going away, and they shouldn’t. Many brands, even most brands, need to make sure they don’t get in bed (so to speak) with the wrong […]

07 March 3 Tricks to Creating a Better Marketing Strategy on LinkedIn

“Your LinkedIn profile should leave no room for doubt about the kind of job you’re looking for and why you’re the best person for that position.” ― Melanie Pinola, Lead Writer at Zapier The newly acquired Microsoft property, LinkedIn, is at the epicenter of digital business networking. With over 450 million members residing in nearly every industry, […]

02 March Influencer Marketing in B2B: Why Video is the Way to Go

B2B marketers have had a notoriously tough time with successfully integrating social media strategies into their digital blueprint; especially when it comes to influencer marketing. Instagram influencer posts don’t seem to provide the same impact as they do for B2C organizations, Snapchat takeovers see minimal results, and visibility on places like Facebook and Twitter continues […]

1 2 3 10